July 13, 2017 – NJALA Educational Workshop
All-State Legal – Why Rebrand? The Seven Business Indicators
Thursday, July 13, 2017 11:30am – 1:30 pm
11:30am – 12:00pm – Networking & Lunch
12:00pm –1:00pm – Presentation & Lunch
1:00pm – 1:30pm – Manufacturing Tour
Location: ALL-STATE LEGAL
1 Commerce Drive, Cranford NJ, 07016
Park on either side of building and enter in center door “THREE” facing Commerce Drive
Live web-streaming of workshop available!
We all know how powerful brands can be. As consumers, when we choose a product or service, we’re not just looking at price. We often choose to do business with a company because of the company’s overall brand promise. The same holds true for your firm. You’ve built a relationship with your clients and your brand means something to them. That can be a valuable competitive advantage, but in certain circumstances, your brand may be holding you back. If that’s the case, it’s time to look at strategic rebranding. This program will explore the seven business indicators that will help you decide if and when to consider rebranding.
Susan Jacobs, Director of Marketing has over 25 years of marketing experience with ALL-STATE LEGAL. She is also a member of ASL’s executive team, leads the marketing team in strategic development and tactical implementation for ASL’s marketing initiatives. In 2011, Susan, served as President of the Metropolitan New York Chapter of the Legal Marketing Association. She is currently serving as a member of National ALA’s Business Partner Relations Committee.
Anne Itri, Regional Sales Manager – Northeast has over 19 years of sales, management and service experience with ALL-STATE LEGAL. Anne leads her team of sales representatives in bringing our customer and prospects trends and new ideas in the legal market place. Anne currently serves as the New Jersey Group Chairperson of the Legal Marketing Association. An extensive background in printing, law firm specialty supplies, and a degree in Paralegal Technology allows Anne to provide a unique level of expertise in the market.
To register, email Kathy Dart at email@example.com by Friday, July 7, 2017.
Please give 24-hrs notice if you must cancel once you have confirmed your attendance, to avoid a $15 meal charge.
PLEASE NOTE THESE WORKSHOPS ARE FOR NJALA MEMBERS ONLY AND THEIR GUESTS